Amberly Russell
Digital Media

Storytelling is my passion.

Digital content creator and archivist who augments strategic organizational growth by executing proven content strategies.

Digital Library Oversight | Communication Campaign Design | ContentPerformance Analysis | Team Leadership & Coaching

●     Content Development SME: Currently advises 35+ student workers in the Student Media department at Tarleton State University and directs systematic digital and social media strategies for the Division of Student Engagement & Success (SES); leads communications for 13 departments in the division by developing marketing initiatives.

●     Expert Digital Archivist: Enhanced client satisfaction at Permanent.org by personalizing service delivery and delivering a custom-built digital archive; improved customer experience by conducting genealogy research to build a multigenerational family tree.

●     Digital Asset Management: Grew ROI by capitalizing on high-impact growth opportunities at Permanent.org; improved cloud-based (SaaS) archiving by advising on launching and integrating advanced features, like tag editing, batch processing, better metadata capabilities, and higher searchability.